Insight Practice: Breaking Big Things Into Small
At the core of The MasterList™ is the ability to break complex agendas into a series of smaller do-able tasks.

The MasterList innovation in this regard is de-bundling the threads that define the elements of the overall task and acting on them separately as tasks more do-able in the instant. Our case centric, project centric orientation allows you to size up any task and break it into a related sequence of task packets, each with its own deadline, user assignment, and description. The net result is that when all the threads are separately executed, whether individually or by a team, there is complete follow through to completion, with every facet of the assignment having been woven together.

Breaking big projects into smaller instant tasks has the advantage of allowing close inspection of the work. This provides a basis for new insights to be included in the plan which in turn improves the chances for a successful outcome. Indeed, the insights provided may not only change the character, but the direction of the case.

The MasterList supports the practice of insight. This works especially well where the practitioner accepts the uniqueness and complexity of the legal environment in which any particular litigation or transaction exists and makes a decision to search for, communicate, and act on insight.

By isolating options for insight, The MasterList elevates your brain above the chaos of possibilities to engage in what it is best at: running a connective plan of action based on a select presentation of competing priorities, deciding what direction you want to go in, and then seizing action, leaving it to The MasterList to de-bundle and track those elements woven into the plan that are not necessary to be carried out in the moment.

I have come to learn through my own use and that of our customers that what The MasterList is really all about, as much as tracking action and idea agendas using a networked database, is providing a software format for insight practice for the professional. In the final analysis, The MasterList is not simply a case management program, it is a tool for the recognition and deployment of insight.

Bill Neubert
The MasterList

White Paper: Insight Practice: Breaking Big Things Into Small
March, 2001

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