The MasterList came about as a product to manage about 100 projects all moving forward at their own pace. Each project had 15 to 25 tasks at any given time. The tasks had to be followed up on. Requesting documents wasn’t good enough, the documents had to be received, reviewed and annotated for later use.

No person’s memory was sufficient to remember all these things, especially since they kept shifting and changing daily. To harness the use of the computer to manipulate these to-do’s made tremendous sense. It made so much sense that we were sure we could find a product out there that would do exactly this. But none did. So we built a system that could track complicated to-do’s. We made it networkable so as multiple persons worked on complicated projects, all team members could easily see where the project stood and who was doing what. And 4 years after we first rolled it out, The MasterList is still the best and only product on the market that does these things so well.

There is no greater peace of mind than arriving at work and seeing laid out before you the precise grid of to-do’s that you’ve spent good brain power and time setting up. The to-do’s arrive at your computer screen just when you need to be working on them, like a well run factory’s just in time inventory control. And as you look over your list, a few items stand out with color on their task code. A few others have become non-essential at this time, so blast them into the future in seconds with a multiple blast tool. In a few minutes you have pared your list down to the ones that constitute the best use of your time that day. The Holy Grail of time management. Working on just what you need to makes for a calmer, less stressful day. We’re charging a pittance for this heavy duty tool, you’ll find it worth so much more.

And that’s just the to-do’s. As we used the system we kept adding innovations that made it even better. We added places to store documents and link to website pages. We could now drag in folders and Outlook email folders so all our documents, spreadsheets and email correspondence was in one place. We made notes and logs for storing phone conversation tidbits or activities related to the project. So, deciding what to work on was easier and getting to work was easier. Finding previous websites or documents was easier. Remembering what was agreed on 3 months ago was easier.

If you’re using The MasterList you’re going to start looking like a genius, to your bosses, your customers and yourself. It’s that radical. But, simple. Easy. Practical.

Jo-Anne Szoke
The MasterList